

Why Choose?
What is Smart Bar™?
The same high protein, low sugar bar. Just smaller.
The new half size Smart Bar™ is perfect for on-the-go snacking. Still delivering the same great taste with 10g grams of quality protein and less than 2g sugar, you can enjoy the comfort of a chocolate bar whilst keeping your macros intact. Smart Bar™ contains a super-soft protein centre that is coated in gooey caramel and protein crispies, which truly delivers a satisfying texture and taste.
Comes in 4 delicious flavours: Birthday Cake, Cookies & Cream, White Choc Blondie and Choc Peanut Butter.
Who is Smart Bar™ for?
Smart Bar™ is suitable for both men and women seeking a convenient, high protein, low sugar snack whilst on the go. Smart Bar™ is perfect for those who crave confectionary however still want to pursue a leaner lifestyle.
Smart Bar™ can be used whenever you wish! Due to the fact it is highly convenient you can take it with you anywhere whether it’s on a leisurely walk, post workout or away on holiday. Smart Bar™ has also been known, on occasion to be used as toppings for home-made recipes too such as: pancakes, overnight oats etc.
Birthday cake flavour:
Typical Values | Per 100g | Per 64g bar |
---|---|---|
Energy | 1709kJ / 408kcal | (547kJ / 131kcal) |
Fat | 19.0g | 6.1g |
Of which saturates | 8.3g | 2.7g |
Carbohydrate | 37.0g | 12.0g |
Of which sugars | 3.1g | 1.3g |
Of which polyols | 32.0g | 10.0g |
Protein | 30.0g | 10.0g |
Salt | 0.45g | 0.15g |
*Reference Intake of an average adult (8,400kJ/2,000kcal).
Chocolate peanut butter flavour:
Typical Values | Per 100g | Per 32g bar |
---|---|---|
Energy (kJ) | 1692kJ / 404kcal | 41kJ / 129kcal |
Energy (kcal) | 404kcal | 129kcal |
Fat | 19.0g | 6.0g |
Of which saturates | 8.2g | 2.6g |
Carbohydrate | 37.0g | 12.0g |
Of which sugars | 3.4g | 1.1g |
Of which polyols | 32.0g | 10.0g |
Protein | 31.0g | 10.0g |
Salt | 0.49g | 0.16g |
Cookies & Cream flavour:
Typical Values | Per 100g | Per 32g bar |
---|---|---|
Energy | 1692kJ / 404kcal | 541kJ / 129kcal |
Fat | 19.0g | 6.0g |
Of which saturates | 8.1g | 2.6g |
Carbohydrate | 37.0g | 12.0g |
Of which sugars | 3.4g | 1.1g |
Of which polyols | 32.0g | 10.5g |
Protein | 30.0g | 10.0g |
Salt | 0.48g | 0.15g |
White choc blondie flavour:
Typical Values | Per 100g | Per 32g bar |
---|---|---|
Energy (kJ) | 1711kJ / 408kcal | 547kJ / 131kcal |
Energy (kcal) | 408kcal | 131kcal |
Fat (g) | 19.0g | 6.2g |
Of which saturates (g) | 8.4g | 2.7g |
Carbohydrate (g) | 37.0g | 12.0g |
Of which sugars (g) | 3.6g | 1.1g |
Of which polyols (g) | 32.0g | 10.0g |
Protein (g) | 30.0g | 10.0g |
Salt (g) | 0.44g | 0.14g |
White Choc Blondie Flavour: Protein Blend (30%) [Calcium Caseinate (Milk), Collagen Hydrolysate, Whey Protein Concentrate (Milk), Soya Protein Isolate], White Chocolate with Sweetener (23%) [Sweetener (Maltitols), Cocoa Butter, Whole Milk Powder, Emulsifier (Soya Lecithins), Natural Vanilla Flavouring], Raspberry Flavour Caramel Layer (13%) [Sweetener (Maltitols), Humectant (Glycerol), Cocoa Butter, Soya Protein Isolate, Natural Flavouring, Emulsifier (Lecithins), Freeze Dried Raspberry Powder, Condensed Milk (Whole Milk, Sugar), Beetroot Powder, Natural Raspberry Flavouring, Salt], Sweetener (Maltitols), Humectant (Glycerol), Crispy Cocoa Soya Pieces (5%) (Soya Protein Isolate, Tapioca Starch, Cocoa Powder), Emulsifier (Lecithins), Sunflower Oil, Cocoa Butter, Water, Freeze Dried Raspberry Powder, Natural Flavouring, Multi-Coloured Edible Decorations with Sweetener (0.3%) [Sweetener (Maltitols), Potato Starch, Rice Flour, Palm Oil, Colours (Curcumin, Beetroot Red, Carotenes, Anthocyanins, Brilliant Blue FCF)]. White Chocolate contains: Milk solids 22% minimum.
Choc Peanut Butter Flavour: Protein Blend (29%) [Calcium Caseinate (Milk), Collagen Hydrolysate, Whey Protein Concentrate (Milk), Soya Protein Isolate], Couverture Milk Chocolate with Sweetener (23%) [Sweetener (Maltitols), Cocoa Butter, Whole Milk Powder, Cocoa Mass, Emulsifier (Soya Lecithins), Natural Vanilla Flavouring], Caramel Layer (13%) [Sweetener (Maltitols), Humectant (Glycerol), Cocoa Butter, Soya Protein Isolate, Colour (Plain Caramel), Emulsifier (Lecithins), Condensed Milk (Whole Milk, Sugar), Flavouring, Salt], Sweetener (Maltitols), Humectant (Glycerol), Crispy Soya Pieces (5%) (Soya Protein Isolate, Tapioca Starch, Salt), Emulsifier (Lecithins), Sunflower Oil, Cocoa Butter, Water, Reduced Fat Cocoa Powder, Flavourings. Couverture Milk Chocolate contains: Cocoa solids 35% minimum, Milk solids 21% minimum.
For allergens, see ingredients in bold. May also contain cereals containing gluten. Excessive consumption may cause laxative effects.
Cookies & cream Flavour:Protein Blend (29%) [Calcium Caseinate (Milk), Collagen Hydrolysate, Whey Protein Concentrate (Milk), Soya Protein Isolate], Couverture Milk Chocolate with Sweetener (23%) [Sweetener (Maltitols), Cocoa Butter, Whole Milk Powder, Cocoa Mass, Emulsifier (Soya Lecithins), Natural Vanilla Flavouring], Caramel Layer (13%) [Sweetener (Maltitols), Humectant (Glycerol), Cocoa Butter, Soya Protein Isolate, Colour (Plain Caramel), Emulsifier (Lecithins), Condensed Milk (Whole Milk, Sugar), Flavouring, Salt], Sweetener (Maltitols), Humectant (Glycerol), Crispy Soya Pieces (5%) (Soya Protein Isolate, Tapioca Starch, Salt), Emulsifier (Lecithins), Sunflower Oil, Cocoa Butter, Water, Flavouring. Couverture Milk Chocolate contains: Cocoa solids 35% minimum, Milk solids 21% minimum.
White choc blondie Flavour:Protein Blend (30%) [Calcium Caseinate (Milk), Collagen Hydrolysate, Whey Protein Concentrate (Milk), Soya Protein Isolate], White Chocolate with Sweetener (23%) [Sweetener (Maltitols), Cocoa Butter, Whole Milk Powder, Emulsifier (Soya Lecithins), Natural Vanilla Flavouring], Caramel Layer (13%) [Sweetener (Maltitols), Humectant (Glycerol), Cocoa Butter, Soya Protein Isolate, Colour (Plain Caramel), Emulsifier (Lecithins), Condensed Milk (Whole Milk, Sugar), Flavouring, Salt], Sweetener (Maltitols), Humectant (Glycerol), Crispy Cocoa Soya Pieces (5%) (Soya Protein Isolate, Tapioca Starch, Cocoa Powder), Emulsifier (Lecithins), Sunflower Oil, Cocoa Butter, Water, Flavouring. White Chocolate contains: Milk solids 22% minimum.
ALLERGY INFORMATION for Choc Peanut Butter & Cookies & Cream: For allergens including cereals containing gluten, see ingredients in bold. May also contain nuts, eggs and peanuts.
ALLERGY INFORMATION for White Choc Blondie & Birthday Cake: For allergens, see ingredients in bold. May also contain nuts, eggs, peanuts and cereals.
Absolutely disgusting, the company has had recent product changes and have changed the flavour of this for lower quality and they’ve also made them smaller. You can see how badly they are made now. Looks like it was made by a child in someone’s kitchen. Very disappointed.
Hayley M.
31/05/2023
Live love these sooo much! Maybe a bit too much.
Alina
28/05/2023
Lovely taste Great boost after a workout. I follow the slimming world plan. These bars are 6 syns per bar. I sometimes just have a one with a cuppa. Yummy 🤤
Angela Marshall
06/04/2023
Great Product
Tom
15/09/2022
I always get these bars for my son when there on offer great value
Jordan Carter
12/06/2022
Ace bars, small quick and awesome
Donna
01/04/2022
Excellent product to keep me on my keto journey
tracy clark
16/02/2022
OMG the Birthday bars are amazing and I like the fact that they are smaller bars as I can take them with me in my bag and have as a snack. Rather than the big bars which are a bit too big to eat in one go.
Mrs Hutchings
03/12/2021
very delicious
Ali Mheich
28/09/2021
One word: divine.
David Davenport-Firth
12/09/2021
Big favourite! Always got one of these in a pocket somewhere! Can't get enough!
Mike Crawford
23/08/2021
Oh my...these are so nice. Best on the market and perfect size as I find the large ones too much in one go. Lovely jam in the middle makes you forget they are protein bars. Taste yummy cold and 10 sec blast in the microwave for a hot treat. Good quality for a good price.
Becca
31/07/2021
Awesome taste, perfect size. Highly recommended
David Davenport-Firth
29/06/2021
This one is my favourite
Jackie
26/06/2021
Great product and super fast delivery
Louise clarke
20/06/2021
Awlful taste
Charlenne Cobb
01/05/2021
Love my bars, and love the good price
Avril Bartlett
27/04/2021
Great taste, ideal size for a snack. Have two of you want an extra protein boost
John
15/04/2021
Good snack prefer the white choc but that’s personal preference!
Lesley Hill
02/02/2021
Sweet enough for every day treat. Small enough to have 2 !
Mrs Lesley Pearcey
14/01/2021
Amazing Delicious Cheap
Gisela Caldeira
16/04/2023
Disappointed taste very different from previous orders
Louise clarke
10/04/2023
Very nice protein bars. Very filling as well Great for after a workout 6 syns on the slimming world plan
Angela Marshall
06/04/2023
Great alternative for a snack.
Alina
26/03/2023
Very good product
Nick D
28/02/2023
Great snack size for quick protein boost
Mike O
21/02/2023
The best protein bars I ever have tried!!!!!
Aleksandra Lipskaja
28/01/2023
Ideal for a flying protein boost, 10g in a bite
Mike O
05/12/2022
Just the right size for a snack and tasty
Etc peter
29/11/2022
So tasty you think you’re being naughty!
Sharon Aldis
16/09/2022
Yummy bars Like the half bars More flavours in half bars please
Martin Judd
17/06/2022
Very good value for money thank you
ALFRED N/A
05/06/2022
Great product and service
Louise clarke
27/05/2022
Good protein fix just right size
gareth yeaman
26/05/2022
Love these protein bars
Helen Murray
11/05/2022
Tastes great.
Ian Bowles
03/05/2022
Perfect size, reliably good quality
John
03/05/2022
Amazing taste..low calories
Dee Langton
01/05/2022
The PhD smart half bars are fantastic. I love all the flavours. Super fast delivery too. Thank you
Carole Judd
01/05/2022
Great snack and small in calories. You have to be careful though because it's so tasty you're tempted to eat more
L J
23/04/2022
Tastes great
Sejun
01/05/2023
Excellent 😁
SUZANNE COULSON
10/03/2023
Brilliant!
Kiernan Nash
19/01/2023
Scrumptious
Joan McLean
02/12/2022
Taste really good. Would definitely buy again.
Jonathan Barrs
26/05/2022
Good protien fix on the go
gareth yeaman
26/05/2022
GOOD good!
Yuxin Liu
07/05/2022
Excellent snacks on the go. Taste is very nice not funny taste like other health bars. Good value for money
A satisfied customer
27/04/2022
Another smash from PHD.
liam
01/04/2022
Fantastic low calorie snacks to pack the protein in
Cheeky
11/02/2022
Cookies flavour tastes great
jabandmove
06/12/2021
Ideal size for a quick snack, love the flavour too.
Tracy Dono
04/12/2021
A great tasting snack that fills a gap in between meals
richard marsh
19/11/2021
Tasty and convenient.
Paul
25/10/2021
Really good
Customer
02/10/2021
Super quick delivery and tasty bars. Pocket snack size. Not dry and enjoyable to eat
Molly Cook
02/10/2021
A nice tasting protein bar, very handy having it in half size. Will buy again and recommend it.
Stephen Lower
01/10/2021
Perfect filler
Bernie Howcroft
19/08/2021
so good love it!!
Xi Ling
27/06/2021
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