Introducing 100% Whey & 100% Plant

Gyms are reopening and we’re introducing 100% Whey & 100% Plant, two brand-new protein powders, to mark the occasion. New gym programme, new workout kit, why not add a new protein drink?


Start as you mean to go on 

100% Whey and 100% Plant make choosing a protein powder simple. We’ve stripped everything back and rebuilt the concept of protein powders from the ground up. The result is two protein powders that are pure, simple, and to the point.

Just our highest quality protein, which is low in carbs, rich in BCAAs and glutamine, in delicious flavours. Everything you need – and none of the unnecessary extras. Even the packaging is recyclable!


Why choose 100%?

The protein powder market seems to be flooded with options. But sometimes you just want a really good protein powder, you know? That’s what we’ve designed here. 100% Whey and 100% Plant tick all the boxes of quality ingredients and great macros, with zero compromise on quality or taste.

When you want a reliable, top quality protein powder – you can turn to 100% Whey or 100% Plant every time. Before training, after training, or as a high protein top-up. It’s the perfect choice.


What makes 100% Whey different?

We started with premium grass-fed whey which is naturally super high in protein, BCAAs, and glutamine. Then we started thinking about flavours… our final selection of Cookies & Cream, Banana, Strawberry Delight, Vanilla Crème and Belgian Chocolate has something for everyone!

100% Whey has under 100 calories and 20g protein per serving, with barely-there levels of carbs, sugars, and fat. It’s easy to mix and tastes great, making it the perfect protein powder to support your gym journey.


All about 100% Plant

We know that you can build a strong, lean physique on a plant-based diet. A great vegan protein powder supports your training journey and your diet philosophy.

Our formula experts created 100% Plant with three goals in mind: a vegan protein powder that has amazing macros, great flavours, and superior mixability.

100% Plant is a high-quality vegan protein blend of pea protein isolate and soya protein isolate that gives you 22g protein and under 100 calories per serving.

Choose from four unreal flavours: Strawberry Delight, Salted Caramel, and Belgian Chocolate.


When to use 

PhD 100% Whey and 100% Plant have stripped away all the unnecessary extras so you get reliable high-quality protein, BCAAs, and glutamine – no fuss.

This means they are a great choice for breakfast, pre training, post training, your pre-bed snack, or any time during the day.

If your goal is building muscle, gaining strength, or maintaining lean body mass, introducing 100% Whey and 100% Plant to your routine will support your journey.

Discover new PhD 100% Whey and 100% Plant here.

Nicola is a specialist freelance copywriter for the fitness industry @thefitwriter