NutritionWhy Is Breakfast So Important? Written by Nicola Joyce12th June 2025 Let’s bring the focus back to the most important meal of the day – Breakfast!! What’s your approach to breakfast? Are you a black coffee and dash out the door type? Or do you take time to prep a nutritious breakfast from scratch and savour it mindfully every day? Who are we kidding? This is 2021. It’s a massive challenge to hit those breakfast macros (and micros!) on the daily when you’ve got to sort your work stuff, gym kit, and travel times. According to this 2017 study of eating habits, nearly half of UK adults typically skip breakfast- Read more here. Whether you struggle to know what constitutes a healthy breakfast, or simply don’t have time, we have the answer. Smart Breakfast. Because – guess what – breakfast really IS that important. Why does breakfast matter? Energy It goes without saying that a good breakfast will give your body physical energy. This is particularly important if you train in the morning, or head off to a physical job. Heck, even walking to the train station will use calories. And if you haven’t had breakfast, those calories are coming from stored energy sources. If you don’t like starting your day lightheaded and spaced out from lack of food, eat breakfast! Brainpower Your brain uses an astonishing amount of energy – up to 20% of your entire calorie output even at rest! Can you really expect to head into an important meeting or tackle that big work tasks without brain fuel? A good breakfast will help you focus, come up with ideas, and be productive. Tell your boss to thank us later. Blood sugar and body clock Regular meal timings can help smooth out the peaks and troughs of blood sugar, energy, and hunger pangs during the day. Kickstart your schedule with breakfast and your body will set itself up to function smoothly, avoiding those annoying crashes. Satiety Who enjoys being hungry? Not us. A balanced breakfast – with a decent hit of protein – will keep those hunger hormones happy so you avoid the 11 am snack attack. Protein is the most satiating macronutrient, which is why we make sure each serving of Smart Breakfast has 25g protein from quality sources. Plus whole grain oat flour (which adds healthy fibre) and probiotics Lactospore™ and Dygesyme™ to keep your gut happy. Habit stacking Finally, eating a good breakfast is a fantastic way to set up healthy habits. You’re serious about training and eating well. Every decision you make during the day adds up. Start with a high-protein, healthy breakfast that’s designed to support your goals (yes, we’re talking about Smart Breakfast) and other positive habits will flow from there. You’ll feel more energised. You’ll get your step count up. You’ll make healthier choices at lunch. You’ll stick to your training schedule. See how it works? What does your body need at breakfast? Active bodies need 25g-30g protein, slow-digesting carbohydrate, some fibre, and micronutrients at breakfast. Studies from all over the world consistently show a clear overall nutritional benefit of eating breakfast in respect of the key nutrients. (read more here.) Here’s how the Smart Breakfast Shake team achieved it all in one, simple (and very tasty) shake. 25g protein from premium whey protein 22g healthy, low-GI carbohydrates from whole grain oat flour Micronutrients including Vitamin C, Vitamin D, and Advanced probiotics and digestive enzymes Lactospore™ and Dygesyme™ Plus 84mg caffeine from natural coffee extract for a gentle boost! Why not try the Smart Breakfast Shake now in three tasty flavours Chocolate Cereal Milk , Morning Berries and Lemon and Blueberry. Are you a pancakes, chocolate cereal, or fresh berries kind of breakfast eater? Our flavour wizards have ticked every box with Smart Breakfast. Choose from Mixed Berries, Lemon Blueberry, or Chocolate Cereal Milk. Fire up your breakfast and dominate the day! Written by Nicola Joyce Nicola is a specialist freelance copywriter for the fitness industry @thefitwriter Read Next Nutrition Why We Need Protein and Knowing your PhD Protein Powder Options Why do we need protein? How much should we consume? Why use protein supplements? Which PHD protein should I choose? Read here to find out more. TrainingNutrition How to Gain Weight in a Healthy Way How to Gain Weight Want to pack on mass without getting out of shape? Here’s your step-by-step strategy for gaining weight the right way. What is healthy weight gain? Fat loss is a popular fitness goal, but gaining weight can be healthy and necessary. Being on a diet means you’re less likely to […] NutritionSupplements CAFFEINE Caffeine is the worlds most widely consumed stimulant, but what effect does it have on performance and how much should you take? Learn more about the effects of caffeine on the body.